USAA’s current team was stretched thin with multiple projects and lacked the capacity to effectively communicate its mission, reinforce its brand, and maintain touch points with its partners. The challenge was to find a partner that could serve as a sounding board, help articulate the brand, and provide creative and executionary support to USAA’s marketing efforts.
Through THIEL’s creative and executionary support, USAA was able to effectively communicate its mission, reinforce its brand, and maintain strong relationships with its partners. THIEL’s partnership with USAA allowed the company to showcase its updated Real Estate brand and continue to serve its members with pride and distinction. The collaboration between THIEL and USAA has proven to be a valuable partnership in support of USAA’s mission to serve the military community