Naming Strategy

  • Corporate naming
  • Brand naming
  • Product naming
  • Service naming
  • Competitive benchmarking
  • Implementation strategy
More than just a name, our brand naming strategy is focused on beginning to define your difference, beyond just identifying you.
Lauren Habermehl Brand Amplifier
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Building on any existing name equity, your new name should align with your distinctive brand attributes—why you exist and what you offer.

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Setting you apart and conveying the essence of your brand should be your objective for a new name, attracting your audience with meaning beyond the name.

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