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We're a brand experience agency infused with GRIT
Here’s our team of brand experience experts that manage, strategize, architect, direct, design, coordinate, amplify, optimize, develop, produce, communicate and deliver the best possible results for our customers.
Keith approaches branding with an open mind, defining brands through qualitative and quantitative research regarding the voice of the customer, the client and their distribution channels. He identifies the absolute truth about each brand, and works with our team to amplify that truth in the marketplace. Keith helps create branding programs that demonstrate significant improvements in how audiences understand and appreciate the brand. His work affects how a brand is spoken about, how it’s delivered creatively and how it’s deployed experientially. Tying all three together creates an optimized brand that will gain velocity in the marketplace.
Ryan is the architect behind all digital assets, mapping out the interactive strategy for our branding initiatives. Ryan’s interactive work helps our clients introduce brand to customer, enhancing the overall user experience by considering what the user is feeling as they navigate our clients’ websites. He gives our clients effective digital tools by starting every project with a fresh perspective, enabling him to deliver more creative and progressive interactive solutions.
Erin tells your brand’s story. She helps to craft it, refine it and amplify it – creating a voice, a tone, a personality, and consistent key messaging to foster trust between consumers and their soon-to-be favorite brands.
Tom pays close attention to client expectations and incorporates them into our work every day. He keeps the client’s aspirations for their brand at the forefront of the thought process, letting our work grow from there. Tom is responsible for considering not only messaging and marketing strategy, but also the client’s budget and the input of everyone from the marketing manager to the CEO. For Tom, knowing the brand starts with knowing the people who form the company.
Mark focuses on how branding matters in relation to digital marketing, making sure that the clients’ digital marketing strategy complements their strong branding. He plans and helps implement the best strategies for driving web traffic and emphasizes the importance of having a solid SEO/SEM strategy. He strives to be a point of contact for clients, assisting them with any and all digital marketing objectives.
Lauren does not create brands out of thin air. Instead, she takes time to uncover what is already there in every aspect of a brand, including the people, services, products and perceptions. She then assembles the pieces into a narrative, amplifying those qualities in a way that resonates with the right audience. Lauren crafts verbal stories that inspire highly impactful visuals, giving each client a clear voice with which to stand out in the market.
Chris creates digital experiences that are super usable and super cool. He collaborates with clients and the THIEL Interactive Team to innovate and amplify brand expressions across digital platforms to achieve clients’ business objectives. His web and app designs strengthen brands in the digital space, and his front end coding makes them functional and searchable.
Norene Thiel Operations
Norene ensures everyone here is on focus and playing well as a team. She determines how to put our individual forces together in the best possible way for clients, always looking out for their needs first. She also coordinates outside vendors, keeping the momentum rolling and the plates spinning on both the design side and business side of THIEL.
Lydia produces, prepares and completes final artwork for any and every print project at THIEL. She acts as the brand police, confirming the work properly adheres to our client’s brand standards. Drawing from her global experience working on design and production in Kenya and British Columbia, Lydia creates Brand Standards Guidelines and art for use on web projects. Lydia also maintains some of our client accounts herself, doing most of the design, production and project management on a day-to-day basis.
Bill aggregates a multitude of research and industry knowledge to develop a visual language for each brand. He looks beyond the project at hand to anticipate possible applications of a brand months and years down the line. Every element works together to effectively communicate the brand message, yet is highly adaptable for use across various forms of media. Bill also works to evolve brands by keeping them fresh, innovative and constantly building upon existing corporate brand perceptions.
John has a degree in architecture, and uses the term brand architect to describe how he integrates design across media channels to communicate ideas in a variety of ways. He tells anyone who asks that design is more than just aesthetic fluff, but rather a way to differentiate, bring meaning and convey a brand’s purpose. John considers how messaging can be unified yet tailored to specific mediums, and his unique view makes a difference for every client we work with.
Andrew does the heavy lifting to keep THIEL running as an efficient business — so our branding and marketing experts can focus on your business. He’s responsible for all the financial, HR and IT aspects at THIEL…plus whatever other businessy stuff is needed.
Andrea Walters Senior Designer
Andrea visually brings to life the personalities of the various brands we work with, giving every project a different look and feel. Her definition of success is an end product that doesn’t have her fingerprints all over it, because its all about expressing the client’s brand. Andrea uses brand research as the guiding principle for every design decision she makes, leading her to more purposeful visual communications.
Kate floats to whatever project she’s needed in. She works with others to provide materials that help inform clients and ensure the fluidity of expressing themselves through branding. She uses what she already knows about what the client likes and assists in portraying that through multiple mediums, such as pictures and videos.