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We're a brand experience agency infused with GRIT
Here’s our team of brand experience experts that manage, strategize, architect, direct, design, coordinate, amplify, optimize, develop, produce, communicate and deliver the best possible results for our customers.
Keith approaches branding with an open mind, defining brands through qualitative and quantitative research regarding the voice of the customer, the client and their distribution channels. He identifies the absolute truth about each brand, and works with our team to amplify that truth in the marketplace. Keith helps create branding programs that demonstrate significant improvements in how audiences understand and appreciate the brand. His work affects how a brand is spoken about, how it’s delivered creatively and how it’s deployed experientially. Tying all three together creates an optimized brand that will gain velocity in the marketplace.
Kelley Miller Brand Consultant + Principal
Kelley believes that we are at the intersection of art and science, where everything is possible. He mixes that with a generous dose of creativity, and a ton of passion. Every business has their unique fingerprint that he uses to identify who you really are.
Ryan Robers Principal | Interactive Director
Ryan is the architect behind all digital assets, mapping out the interactive strategy for our branding initiatives. Ryan’s interactive work helps our clients introduce brand to customer, enhancing the overall user experience by considering what the user is feeling as they navigate our clients’ websites. He gives our clients effective digital tools by starting every project with a fresh perspective, enabling him to deliver more creative and progressive interactive solutions.
Erin tells your brand’s story. She helps to craft it, refine it and amplify it – creating a voice, a tone, a personality, and consistent key messaging to foster trust between consumers and their soon-to-be favorite brands.
Tom Campbell Creative Director
Tom pays close attention to client expectations and incorporates them into our work every day. He keeps the client’s aspirations for their brand at the forefront of the thought process, letting our work grow from there. Tom is responsible for considering not only messaging and marketing strategy, but also the client’s budget and the input of everyone from the marketing manager to the CEO. For Tom, knowing the brand starts with knowing the people who form the company.
As a design and innovation leader, Eric‘s work has centered around the emerging technologies that have revolutionized experiential marketing for the past 20+ years. This includes websites he’s designed and built, mobile and wearable applications, natural user interfaces, industry-leading retail experiences and most recently, virtual and augmented reality. Each challenge has been fueled by Eric’s belief that his work has the power to enhance the human experience when it is story driven, design forward and skillfully managed.
Kylie Frank Brand Amplifier
Kylie focuses on the importance of project management. She strives to consider every aspect of a project and find innovative ideas to help every brand flourish in its own unique way.
Kylie also draws on her journalism and communication experience to create and edit content. These writings portray the voice and tone each client needs for their branding efforts, bringing creativity and research together in harmony.
Amanda Horejsfield Digital Marketing Strategist
Amanda focuses on paid search digital marketing, helping companies brand themselves in the digital space. She creates and implements strategic plans that drive web traffic and conversions, both in ecommerce and lead generation. By working closely with the SEO team, she helps create a holistic SEM plan in which PPC marketing helps boost website redesigns and SEO management. She acts as a contact for all clients interested in digital marketing, with certifications in Google Ads, Google Analytics, Bing Ads, Amazon Sponsored Advertising, Waze Ads, and more.
Luke Summers Lead Developer
Luke, leveraging his background in graphic design and expertise in development, incorporates cutting-edge development concepts and existing methodologies to create beautiful and dynamic web experiences while holding design and functionality above all. Having developed for a wide array of global clients, Luke is working hard to bring those enterprise level development practices to THIEL’s talented and dynamic team.
John Thiel Brand Architect
John has a degree in architecture, and uses the term brand architect to describe how he integrates design across media channels to communicate ideas in a variety of ways. He tells anyone who asks that design is more than just aesthetic fluff, but rather a way to differentiate, bring meaning and convey a brand’s purpose. John considers how messaging can be unified yet tailored to specific mediums, and his unique view makes a difference for every client we work with.
Kate Dawe Brand Ambassador
Kate floats to whatever project she’s needed in. She works with others to provide materials that help inform clients and ensure the fluidity of expressing themselves through branding. She uses what she already knows about what the client likes and assists in portraying that through multiple mediums, such as pictures and videos.
Chris Fillmore Full Stack Designer
Chris creates digital experiences that are super usable and super cool. He collaborates with clients and the THIEL Interactive Team to innovate and amplify brand expressions across digital platforms to achieve clients’ business objectives. His web and app designs strengthen brands in the digital space, and his front end coding makes them functional and searchable.
Norene Thiel Operations
Norene ensures everyone here is on focus and playing well as a team. She determines how to put our individual forces together in the best possible way for clients, always looking out for their needs first. She also coordinates outside vendors, keeping the momentum rolling and the plates spinning on both the design side and business side of THIEL.
Lydia Driscoll Production Designer
Lydia produces, prepares and completes final artwork for any and every print project at THIEL. She acts as the brand police, confirming the work properly adheres to our client’s brand standards. Drawing from her global experience working on design and production in Kenya and British Columbia, Lydia creates Brand Standards Guidelines and art for use on web projects. Lydia also maintains some of our client accounts herself, doing most of the design, production and project management on a day-to-day basis.
Justin Franzen Digital Support Specialist
Justin provides support to all areas of the digital side at THIEL. His support includes knowledge of front-end development as well as filling in the necessary gaps with back-end development. His primary strengths are in front-end development, specifically HTML and CSS. His skills in these areas allow him to assist in the website development process and any maintenance/updates afterward.
Bill Zalenski Senior Designer
Bill aggregates a multitude of research and industry knowledge to develop a visual language for each brand. He looks beyond the project at hand to anticipate possible applications of a brand months and years down the line. Every element works together to effectively communicate the brand message, yet is highly adaptable for use across various forms of media. Bill also works to evolve brands by keeping them fresh, innovative and constantly building upon existing corporate brand perceptions.
Andrew Swenson, CPA, CGMA Principal | Controller
Andrew does the heavy lifting to keep THIEL running as an efficient business — so our branding and marketing experts can focus on your business. He’s responsible for all the financial, HR and IT aspects at THIEL…plus whatever other businessy stuff is needed.
Andrea Walters Senior Designer
Andrea visually brings to life the personalities of the various brands we work with, giving every project a different look and feel. Her definition of success is an end product that doesn’t have her fingerprints all over it, because its all about expressing the client’s brand. Andrea uses brand research as the guiding principle for every design decision she makes, leading her to more purposeful visual communications.
Lauren Habermehl Brand Amplifier
Lauren does not create brands out of thin air. Instead, she takes time to uncover what is already there in every aspect of a brand, including the people, services, products and perceptions. She then assembles the pieces into a narrative, amplifying those qualities in a way that resonates with the right audience. Lauren crafts verbal stories that inspire highly impactful visuals, giving each client a clear voice with which to stand out in the market.
As a Brand Amplifier Riley brings practiced research and communication skills to define and express client’s distinctive brands. Grounded in B2B, retail and distribution channel experience, Riley helps clients get recognized and chosen for their unique value.
JP Swenson Intern
JP is a student of journalism and mass communications at the University of Wisconsin-Madison, with a second major in communication arts. He is experiencing the marketing industry firsthand this summer by encouraging THIEL’s mission and assisting THIEL’s team. JP hopes to learn how to apply his creative skills to a marketing context and navigate a professional and esteemed agency; not without a bit of tidying up, of course.