We positioned Badger Injury Law as a firm that puts clients first, cutting through the noise of big-budget advertising gimmicks and overused legal tropes. Rather than relying on flashy slogans or superficial branding, we created a brand rooted in authenticity—one that highlights real advocacy, real results, and real people. The goal was to build immediate trust and connection with injury victims by showing that Badger Injury Law is here to fight for them, not just market to them.
With a bold brand, a strategic digital presence, and a marketing campaign that challenges convention, Badger Injury Law is poised to make a lasting impact in the Milwaukee market. This project is a testament to the power of clear positioning, creative risk-taking, and a relentless focus on the client experience. At THIEL, we’re proud to help launch brands that don’t just compete—they redefine the category.