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Kylie Frank | July 11, 2019 | Blog

B2B Social Media: Stay Relevant


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Often, when businesses consider B2B social media, they come to the conclusion that it isn’t worth their time.

How can a manufacturing company utilize Instagram to generate business? The answer is more simple than you might think. A strong social media presence can essentially make the difference between gaining or losing clientele.

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There are a wide variety of B2B Marketing Campaigns you can execute and maintain in order to remain relevant, but B2B social media has quickly become one of the most important outlets for companies to take advantage of. Savvy social media marketing can succeed in building relationships and proving your trustworthiness as a business. How, you ask?

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When a consumer needs something, whether it’s a photographer for an event, a venue for a party, or a recommendation on the best place to eat, what do they do? They grab their phone and do a quick search — which photographer will fit their budget and the style of the event? Which restaurant has the best reviews?

The same concept applies with B2B social media marketing. If a business requires assistance with getting a new logo designed, they’re going to begin their own research process — which company will provide them with a logo that fits their branding? Which company has great reviews? Are there testimonials from happy clients? If your business isn’t actively building a presence and being found online, you’ll have a tough time strengthening your network and proving that you’re the clear choice.

 

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We are in such a technology-driven world that it doesn’t make sense to not be on board the social media train. Some business industries tend to think that no one will be interested in what they have to offer and use that as reasoning to stay offline. Regardless of what your business provides, there will be other businesses out there interested in your services. You have an audience willing to listen, but it is your job to find them.

Ultimately, it comes down to ensuring that your business is staying up-to-date with the trends. There are many reasons to utilize B2B social media to your advantage. If you plan strategically and remain consistent and true to your brand, your only regret will be that you didn’t start sooner.



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