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Kylie Frank | November 12, 2019 | Blog,Think & Feel

Simplifying the Complex, Part 3: CTA


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Here we go again with the acronyms. We’ve previously discussed CMS and Wireframe terminologies—let’s break down what a CTA is.

Think about your day-to-day interactions online. Have you recently signed up to receive a newsletter from a company you follow? Did you download an app? Purchase something?

CTA: Like now, contact us

Each of these interactions was likely the result of a finely crafted CTA—call to action—a statement designed to create a specific response from the person reading or hearing it. When used correctly, a CTA will direct someone on what action to take next to complete the desired task and create a sense of urgency to act. 

Your CTA Can Make or Break Conversion

A good call to action can easily be the determining factor between a lead and a conversion. Conversion tasks include anything from signing up to receive emails, sharing an article, reading further on, making a phone call, etc. No matter how large or small the task is, it’s crucial to have a rock-solid CTA as part of every marketing strategy to drive business goals. 

There are 8 types of CTA buttons everyone should have on their website:

  1. Lead Generation
  2. Form Submission
  3. “Read More” Button
  4. Product or Service Discovery
  5. Social Sharing
  6. Lead Nurturing
  7. Closing the Sale
  8. Event Promotion

Be Simple, Yet Effective

For someone to click on a CTA, the design must help it to stand out on the page, and the copy must be powerful enough to drive an action. However, it’s crucial to keep in mind that there is a balance between eye-catching and in-your-face when trying to get that coveted conversion.  

We’ve compiled a list of CTAs that infuse some creative grit into the sales funnel:

  • Let’s Start a New Project Together
  • Claim Your Free Trial
  • What We Do
  • Let’s Get Acquainted
  • What’s Branding?
  • Start the Conversation Today

Crafting an effective call to action takes thought to ensure you’re aligning your statement with the value proposition of your product or service so that your audience knows exactly what they’re getting when they click the CTA. The intended next step that your audience takes should be crystal clear, every time.

 

In This Series:



November 12, 2019

Simplifying the Complex, Part 3: CTA

October 29, 2019

Simplifying the Complex, Part 2: Wireframe

October 23, 2019

Simplifying the Complex Part 1: Content Management Systems

September 12, 2019

Personalized Marketing is Mutually Beneficial

July 11, 2019

B2B Social Media: Stay Relevant

January 27, 2019

What and Why: B2B Marketing Metrics

January 19, 2019

THIEL is a Clutch-Verified & Leading Branding Agency

January 1, 2019

Top issues keeping CMOs up at night