December 9, 2015 | Think & Feel

How to craft your brand’s Sign Language

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As you learned in the previous post, signage is more than just a utility to identify, direct and inform. It’s another opportunity to create a compelling brand statement while guiding guests through the experience of being at your physical location. And really, your real estate is the beating heart of your business. It’s where talent and passion gather to produce the product your customer consumes.

What makes for compelling signage? What types of signage do you need?

If your organization is developing its signage program, keep this infographic handy to help guide you through the process.




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