loading...

August 2, 2016 | Blog,Think & Feel

Brands Are Like People: The Breakup


View in Full Screen
Revert to Original Layout

As we’ve been saying in this blog series, brands are like people. Unfortunately, sometimes people break up. It’s a sad reality of both our business and personal relationships. Everyone goes into it with the best intentions. Things click. Profits are made. But then…something changes.

Breakups don’t happen overnight. Rarely does one catastrophic event kill an otherwise perfect union. Usually it’s something small that turns into a million something smalls that build up over time until your customer “just can’t take another three-day wait on finding out if you can do one simple upgrade to your standard package, Paul! I mean, it shouldn’t be hard to answer that very simple question. It’s like you don’t even want to try anymore!”

The best way to prevent the breakup is to understand what causes business to break up in the first place. That way you may be able to fix things before they’re too far gone.

Here are the Top 10 things that lead to a breakup in business:

Anyone who has ever had any kind of relationship has experienced a breakup at some point. When you do find yourself in that situation, recover with grace. Take an honest look at what lead to the breakup and how you can improve. Look at each dissolution as an opportunity to learn from your mistakes so you can be a better partner to future customers.

Previous in the series: Brands Are Like People: Partners



May 10, 2023

Well-Managed Brand Perception Enhances Company Value

September 14, 2020

LIVE MUSIC IS BACK, SMALLER THAN EVER

June 2, 2020

What Makes Advertisements Eye Catching?

April 16, 2020

How to be Successful While Working from Home

March 23, 2020

4 Tips to Get You Started in the World of Digital Marketing

March 11, 2020

Hey Siri, How Do I Optimize My Content for Voice Searches?

February 23, 2020

Marketing vs Advertising vs Branding in 2020

January 29, 2020

6 Questions to Ask Yourself If You Are Considering Rebranding