The company wanted to shift from a hyper-local, weather- and event-dependent revenue model to a scalable e-commerce business. But without a website, digital strategy, or established online audience, they were starting from zero. They faced slow growth, inconsistent sales, and the risk of having a phenomenal product that simply didn’t reach enough people to sustain expansion. They needed more than a website — they needed a digital transformation that could open an entirely new market.
Viva Carne chose THIEL because we offered more than standard digital playbooks. We brought ideas that matched their bold personality — from a full e-commerce strategy and paid media blueprint to experiential concepts like in-person tasting events that could spark local buzz and drive cross-channel growth. They didn’t want a vendor to “run ads.” They wanted a partner who could think big, get creative, and help them break into an entirely new business model.
THIEL built Viva Carne a fully integrated digital brand: a new e-commerce website, a cohesive content and social strategy, and paid media campaigns built to drive awareness and online orders. As we learned more about the category, we also recommended bold, experiential ideas — including the “Golden Hour Tasting Experience” — to ignite local excitement and introduce the brand to customers in a way no ad alone could. The biggest breakthroughs came from knowing when to shift strategies, when to push for new ideas, and when to lean into what made Viva Carne unique: flavor with personality.
Viva Carne went from having no digital presence to operating a fully functioning online brand with consistent e-commerce sales, growing awareness, and high-performing social media engagement. Paid media introduced thousands of new customers to the brand, while organic content built voice, personality, and loyalty. The shift wasn’t instant — but it was real. Viva Carne gained traction, visibility, and momentum in a category where online adoption takes time. Today, they are no longer limited by the walls of their restaurants; they’re building a scalable, national customer base with a brand built to grow.