In a crowded, hyper-competitive personal injury market, Powell needed to stand out fast and convert attention into real opportunity. Their previous marketing efforts weren’t generating the volume or consistency required to meet their goals. They needed a partner who understood PI, knew how to scale lead generation, and could build a system capable of sustaining high performance over time.
Powell Law Firm chose THIEL because of our proven success in the PI category and our ability to deliver clarity, creativity, and results. They wanted a team that could think strategically, execute quickly, and bring a disciplined approach to paid media, SEO, and content — all aligned around one goal: more qualified leads, more signed cases, and continuous growth.
THIEL implemented a comprehensive strategy across paid media, OTT, SEO, content, and conversion optimization. We refined the firm’s messaging, strengthened its digital footprint, and built a performance system designed to generate both volume and quality. The breakthrough wasn’t one big idea — it was the accumulation of aligned tactics: smarter targeting, more compelling creative, stronger SEO foundations, and a steady, data-driven approach to scaling results.
Powell Law Firm saw a significant lift in both leads and signed cases, reaching — and often nearing — their ambitious goal of 100 new clients per month. Lead quality improved, visibility expanded, and their brand presence grew stronger across all channels. The combined effect created consistent, month-over-month performance gains and a measurable impact on the firm’s growth. Powell experienced what every high-volume PI firm wants: reliable momentum and results they could count on.