Internal and external research revealed the concept of community in their work and in their culture. The phrase A Sense of Community relates to both what the firm does and how they do it. The updated identity symbolizes the concept of community. It begins their brand story and reflects the definition of community: a group brought together by common backgrounds, lifestyles or interests. The updated brand gives the firm a unique verbal and visual focus which resonates locally, regionally and nationally.
A Sense for the Brand
Focusing on the design and development of residential communities, this architectural firm wanted to grow its local and regional reputation to match its strong national presence.
“Our brand identity is built around meaning. It’s so much more than a logo. “A Sense of Community” is the key messaging in everything we use to talk about our business.”