Our work with Hufcor enabled the company to grow its brand presence through a dramatic rebranding of the company positioning, logo and brand look and feel across media. Based on interviews with internal leadership, distributors and customers, a new robust website was designed and developed with a user experience tailored to the specific needs of their diverse audience segments across markets. The website features a library of videos, case studies and product literature that positions Hufcor as a leading flexible space partner who is more than a manufacturer—they’re a partner to rely on.
Hufcor
Shaping Your Experience
Undertaking a complete rebranding program, THIEL enabled this 100+ year old manufacturer of operable partitions to evolve its brand to reflect who they are today—and where they’re going.
Components Include:
- Qualitative research
- Strategic positioning
- Brand identity
- Positioning phrase
- Branded promotional pieces
- Brand look and feel
- Brand launch announcement
- Corporate overview brochure
- Trade show graphics
- Social media strategy
- Website
- Social media branding
- CRM integration
- Print literature
- Email template
- Print advertising
- Truck graphics
- Brand standards
- Corporate videos
- Marketing plan
- Brand messaging
- Stationery system