Ryan Robers | February 24, 2018 | Blog

6 Principles of Design Emphasis

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Time to learn the 6 principles of design. Good design is about making decisions with purpose and organizing or placing elements in the most appropriate manner in order to communicate a message. These actions require a thorough knowledge of the elements and principles of design and a well-planned procedure.

6 principles of design

6 Principles of Design: Balance

Balance is the distribution of the visual weight of objects, colors, texture, and space. If the design was a scale, these elements should be balanced to make a design feel stable. In symmetrical balance, the elements used on one side of the design are similar to those on the other side; in asymmetrical balance, the sides are different but still look balanced. In radial balance, the elements are arranged around a central point and may be similar.

6 Principles of Design: Emphasis

Emphasis is the part of the design that catches the viewer’s attention. Usually, the artist will make one area stand out by contrasting it with other areas. The area could be different in size, color, texture, shape, etc.

6 Principles of Design: Movement

Movement is the path the viewer’s eye takes through the work of art, often to focal
areas. Such movement can be directed along lines, edges, shape, and color within the work of art.

6 Principles of Design: Proportion

Proportion is the feeling of unity created when all parts (sizes, amounts, or number) relate well with each other. When drawing the human figure, proportion can refer to the size of the head compared to the rest of the body.

6 Principles of Design: Rhythm

Rhythm is created when one or more elements of design are used repeatedly to create a feeling of organized movement. Rhythm creates a mood like music or dancing. To keep rhythm exciting and active, variety is essential.

6 Principles of Design: Unity

Unity is the feeling of harmony between all parts of the work of art, which creates
a sense of completeness.

Sources: getty.edu

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