University of Wisconsin – Milwaukee

Clarify and Educate

In order to raise awareness, establish a stronger competitive position with other regional educational institutions, and to clarify confusion with UW–Madison, UW–Milwaukee claims its place as a major urban research university.

Emphasizing Milwaukee in the updated brand identity and nomenclature, THIEL updated the brand identity to give strength to UWM. Along with a new Panther identity for the Athletics program, the University goes to market with the strength to differentiate. A comprehensive exterior and interior signage program identifies and unites the main campus, as well as other campuses and facilities in the area. Using enrollment and status as a gauge, UWM has seen dramatic success.