Along with an expanded statement We Cool What You Power, the key messaging quickly became the mantra for TTP. It appears on virtually all product communications, and is a rallying cry internally with employees. The strategic messaging has lead the marketing of all TTP products, becoming memorable and distinctive in a highly competitive industry and leading to increases in product sales.
Thermal Transfer Products
Cool Messaging Power
With the objective to communicate the breadth of TTPs highly-engineered oil, water and air-cooling products and their use in multiple engine powered applications, THIEL recommended Cool Power to simply state the value proposition of all TTP products.