Considering the firm’s focus on four main vertical industries, three main types of technology buyers and its six major technology consulting services, the positioning phrase See beyond your it allows the firm to proactively address multiple customers and changing requirements. An updated brand identity and integrated communication tools across media bring the updated brand to life. “See beyond your it” is functioning as Skyline’s value proposition and provides structure to sales presentations by focusing on each prospects “it”.
Sky's the Limit
Helping this technology consulting firm grow into new geographic markets, THIEL developed a positioning strategy that facilitates customized marketing.