Natural Resources was recommended as the firm’s positioning phrase, accurately representing their value proposition, and establishing a unique position in the accounting industry—a breath of fresh air. Distinctive natural imagery is featured in all firm communications. Combined with strategic key messaging, it helps to claim a unique position relative to competitors, and is highly successful in recruiting employees.
Doing What Comes Naturally
Along with help shortening its name, this CPA firm needed strategic direction to realize its potential as a niche-focused accounting firm. THIEL discovered in discussions with clients that the firm is comprised of professionals who are relied upon as a resource and are naturals at what they do.