Mequon Nature Preserve

A Natural Brand

Beginning with designing a fund raising campaign to save the land, THIEL developed an integrated branding program for this new nature preserve.

With a mission to be a guiding example of restoration through hands-on teaching and free exploration, this 400-acre preserve needed its brand communications to help inspire and educate on the value of becoming an environmental education conservancy. All print and online communications feature people interacting with nature, and encourage visitors to the preserve to get off the path of daily life—restore, explore, discover.