eppstein uhen : architects
Architecting the Future
Commemorating the firm’s 100th anniversary, and wanting to brand the firm for the future beyond the named partners, the EUA acronym was recommended after research discovered it was already being used to refer to the firm.
A unique and timeless icon updates the brand identity, using the colon mark’s meaning and reinforcing the acronym. The colon mark is also used in the firm’s positioning phrase beyond : design, and adds meaning to other firm nomenclature. The new name and brand identity has enhanced the growth of the firm—beyond architecture, beyond expectations and beyond past limitations.