With a diverse range of customers including businesses, OEMs, municipalities and individual consumers, URT needed brand messaging and unified tools to grow the company to the B2B commercial audience, not just consumers. After extensive perception research, THIEL developed an integrated marketing plan to help raise awareness in key business markets and develop a responsive website. In addition, a mobile app is being produced that helps educate consumers on the importance of recycling and how electronics and universal waste materials are processed.
Universal Recycling Technologies
URT is an industry-leading electronics and universal waste recycling company that operates four world-class recycling facilities across the United States.