This page is not fully loaded. Some elements may not appear correctly until the page has finished loading.
Great People = Great Work
Here’s our team that manages, strategizes, architects, directs, designs, coordinates, amplifies, optimizes, develops, produces, communicates and delivers to our clients the best possible results in growing their brands.
Keith approaches branding with an open mind, defining brands through qualitative and quantitative research regarding the voice of the customer, the client and their distribution channels. He identifies the absolute truth about each brand, and works with our team to amplify that truth in the marketplace. Keith helps create branding programs that demonstrate significant improvements in how audiences understand and appreciate the brand. His work affects how a brand is spoken about, how it’s delivered creatively and how it’s deployed experientially. Tying all three together creates an optimized brand that will gain velocity in the marketplace.
Morgan advocates for the power of good branding to ignite growth within an organization. If you ask her, brand strategy always comes before marketing tactics, and it’s her everyday work to show clients how it all ties together. Morgan helps companies start thinking about who they are, where they’re going and what it will take to get there.
Ryan is the architect behind all digital assets, mapping out the interactive strategy for our branding initiatives. Ryan’s interactive work helps our clients introduce brand to customer, enhancing the overall user experience by considering what the user is feeling as they navigate our clients’ websites. He gives our clients effective digital tools by starting every project with a fresh perspective, enabling him to deliver more creative and progressive interactive solutions.
John has a degree in architecture, and uses the term brand architect to describe how he integrates design across media channels to communicate ideas in a variety of ways. He tells anyone who asks that design is more than just aesthetic fluff, but rather a way to differentiate, bring meaning and convey a brand’s purpose. John considers how messaging can be unified yet tailored to specific mediums, and his unique view makes a difference for every client we work with.
Andrea visually brings to life the personalities of the various brands we work with, giving every project a different look and feel. Her definition of success is an end product that doesn’t have her fingerprints all over it, because its all about expressing the client’s brand. Andrea uses brand research as the guiding principle for every design decision she makes, leading her to more purposeful visual communications.
Lauren does not create brands out of thin air. Instead, she takes time to uncover what is already there in every aspect of a brand, including the people, services, products and perceptions. She then assembles the pieces into a narrative, amplifying those qualities in a way that resonates with the right audience. Lauren crafts verbal stories that inspire highly impactful visuals, giving each client a clear voice with which to stand out in the market.
Tom pays close attention to client expectations and incorporates them into our work every day. He keeps the client’s aspirations for their brand at the forefront of the thought process, letting our work grow from there. Tom is responsible for considering not only messaging and marketing strategy, but also the client’s budget and the input of everyone from the marketing manager to the CEO. For Tom, knowing the brand starts with knowing the people who form the company.
Dawn takes on a variety of roles, working on everything from THIEL Blog posts & social media promotion to project timeline management and new business leads. She contributes to THIEL’s overall effort to address client needs thoughtfully, making sure our clients always feel informed and appreciated.
Seth focuses on how people engage with brands, crafting every brand’s look and feel with usability in mind. His video and web design work focuses on differentiating the brand from the competition as much as possible from both a technical and creative standpoint. Seth makes sure customers have a positive experience everytime they interact with our clients’ brands.
Norene ensures everyone here is on focus and playing well as a team. She determines how to put our individual forces together in the best possible way for clients, always looking out for their needs first. She also coordinates outside vendors, keeping the momentum rolling and the plates spinning on both the design side and business side of THIEL.
Bennett is a competitive person at heart, pairing THIEL’s proven qualitative research with analytical data to aggressively meet client goals and objectives. Bennett skillfully uses quantitative data points to research brands and differentiate the client in a way that rings true to their target audience. His use of strategic and scientific research helps THIEL gain deeper insights and provide our clients with more accurate data about their brand.
Lydia produces, prepares and completes final artwork for any and every print project at THIEL. She acts as the brand police, confirming the work properly adheres to our client’s brand standards. Drawing from her global experience working on design and production in Kenya and British Columbia, Lydia creates Brand Standards Guidelines and art for use on web projects. Lydia also maintains some of our client accounts herself, doing most of the design, production and project management on a day-to-day basis.
Bill aggregates a multitude of research and industry knowledge to develop a visual language for each brand. He looks beyond the project at hand to anticipate possible applications of a brand months and years down the line. Every element works together to effectively communicate the brand message, yet is highly adaptable for use across various forms of media. Bill also works to evolve brands by keeping them fresh, innovative and constantly building upon existing corporate brand perceptions.
Hannah is the engineer behind our clients’ branded communications, assembling the technical components to properly convey their creative voice. Acting as both the left and right brain of branding, she uses grids, numbers and grammar to find technically sound solutions. Every day, Hannah assumes the role of both technician and creative problem solver to ensure our work is consistent across the board.
Pete has one of the unique individual brands that contributes to the overall THIEL experience. Our clients rely on Pete’s personal brand of sound creative solutions within timely deadlines and his expertise in designing effective communication tools. Pete’s consistent design work helps fuel the THIEL team and fosters long-term client relationships.