Doing What Comes Naturally
Along with shortening its name, this CPA firm needed strategic direction to realize its potential as a niche focused accounting firm. THIEL discovered in discussions with clients that the firm is comprised of professionals who are relied upon as a resource and are naturals at what they do.
Natural Resources was recommended as the firm’s positioning phrase, accurately representing their value proposition, and establishing a unique position in the accounting industry—a breath of fresh air. Distinctive natural imagery is featured in all firm communications. Combined with strategic key messaging, it helps to claim a unique position relative to competitors, and is highly successful in recruiting employees.