This custom manufacturer of aquatic pet products, as well as dog products, needed to build a brand from scratch in the crowded pet products marketplace.
Elive was launched as the brand name to represent the new product line. With an initial focus on aquatic products, THIEL designed comprehensive product line packaging to highlight the product, along with simple and informative graphics to aid the consumer. An integrated system of marketing components includes an extensive website and online presence, as well as print literature, point of sale graphics and trade show displays. The responsive website features videos and compelling product imagery. The Elive Pets brand has achieved remarkable success in a short time, now being sold by local and national big box retailers.
“The creative branding process we went through with THIEL was outstanding. They laid out a very simple but comprehensive plan to develop our brand.”